The laundry business, a sector I’ve known closely through my family’s long history in the industry, has remained largely unchanged for...

Recycling is often promoted as a key environmental practice, but within the waste treatment hierarchy, it is actually the third option....

In the wake of recent discourse sparked by social media, I am compelled to embark on a profound exploration of a subject that resonates...

In the dynamic landscape of modern business, the traditional approach to marketing, focused solely on reaching a broad audience, is...

I have always thought that a good way to describe what marketing is is to think of it as the bridge that connects a product to a...

Puro Marketing - Publications Here you can read some of my best publications in the Spanish digital magazine Puro Marketing. Thanks...

It is not a secret: the sports for women are a big boom. Women’s sporting goods industry has been growing very fast the last 10 years:...

El mundo cambia constantemente y lo que ayer era un hit hoy está en el olvido. El marketing ha cambiado, porque el comportamiento de...

In recent years sports growth in Latin America has been exponential, and demand seems endless. It’s amazing how in young countries, in...

While in most parts of the world the bicycle business has already matured, in Latin America is just beginning. The bicycle business ...

Mucho hemos hablado ya de la Venta Consultiva, de su importancia y de su concepto. Sabemos que en el sector de ventas B2B quizá no sea...

El esquema de ventas tradicional ha pasado por varias etapas a lo largo de la historia, por ej, en años cincuenta, con la fabricación en...

La Venta Compleja es lo que comúnmente llamamos venta corporativa o venta Business to Business,  una relación comercial entre dos...

En la entrada anterior hablamos de que era la Venta Consultiva y el Marketing Relacional, pero me parece importante profundizar a cerca...

En el entorno actual donde las diferencias entre productos en cuanto al diseño y desarrollo casi no existen, en donde los medios de...