Gustavo Jaimes20 mar3 min.Rethinking Marketing: Beyond Numbers to Strategic Success In the dynamic landscape of modern business, the traditional approach to marketing, focused solely on reaching a broad audience, is...
Gustavo Jaimes13 dic 20235 min.Consumer evolution and its importance in marketing strategyI have always thought that a good way to describe what marketing is is to think of it as the bridge that connects a product to a...
Gustavo Jaimes7 dic 20231 min.PURO MARKETINGPuro Marketing - Publications Here you can read some of my best publications in the Spanish digital magazine Puro Marketing. Thanks...
Gustavo Jaimes15 sept 20162 min.Women’s bicycle industry in Latin AmericaIt is not a secret: the sports for women are a big boom. Women’s sporting goods industry has been growing very fast the last 10 years:...