Why partner with me
I'm Gustavo Jaimes López, a brand and marketing strategy consultant with over 12 years of experience in the cycling and urban mobility industries.
I've worked with globally respected brands like Specialized, Mondraker, Berria, and Pure Electric, building their marketing structures from scratch and guiding them through critical growth phases.
Now, I help brands in transition lay the foundations they need to grow sustainably—and seriously.
What I do
HELPING YOU GO FROM:
SCATTERED ACTIONS → TO A CLEAR MARKETING STRATEGY
No more disconnected efforts. You get a focused, goal-driven plan that guides every action.
NO STRUCTURE → TO A CAPABLE, ALIGNED MARKETING TEAM
From chaos to coordination. We build the team and internal roles your brand needs to grow with consistency.
BRAND POTENTIAL → TO REAL DIFFERENTIATION AND GROWTH
Your brand stops being “promising” and starts becoming a serious player with unique positioning and impact.
I FOCUS ON:
MARKETING MATURITY ASSESSMENT. I evaluate your brand's current marketing setup to identify strengths, gaps, and immediate opportunities for growth.
STRATEGIC MARKETING PLANNING. Together, we define clear goals, positioning, and a roadmap aligned with your business objectives and market context.
TEAM STRUCTURE AND INTERNAL TRAINING. I help you build or reshape your marketing team and provide training to ensure everyone understands their role and impact.
PROCESS, TOOLS, AND WORKFLOW IMPLEMENTATION. I implement the right tools, systems, and day-to-day processes to professionalize how your marketing team operates.
BRAND ALIGNMENT ACROSS MARKETING, PRODUCT & SALES. We align storytelling, product messages, and sales tools to create one consistent, compelling brand voice.
HANDS-ON SUPPORT FOR CAMPAIGNS, LAUNCHES, AND EVENTS. I work side by side with your team to bring key projects to life—from concept to execution, with focus and clarity.
How I work
I don’t sell campaigns or digital packages. I build the internal foundation that transforms promising brands into structured, competitive, and respected players in the market.
My work typically follows four tailored phases:
🔍 PHASE 1: DIAGNOSIS & STRATEGIC PLAN
Analysis of current marketing situation
Competitive benchmarking
Custom action plan
🧩 PHASE 2: IMPLEMENTATION & ONGOING SUPPORT
Monthly consulting for 3–6 months
Defining team structure, roles, processes, and tools
Supervision of key launches or campaigns
🎯 PHASE 3: TRAINING & MENTORING
Mentoring for founders or future Head of Marketing
Internal team training
Playbooks, templates, and internal documentation
🚀 PHASE 4: SPECIAL PROJECTS
Go-to-market strategies
Rebranding and repositioning
Product launches, media, distributors & events
WHO TRUSTED ME
Specialized · Mondraker · Berria Bikes · Pure Electric · La Wash · Laverap · Laundromat Brazil
NOT JUST AN OUTSIDER.
I’ve spent over a decade inside cycling and mobility brands, not as an advisor — but as part of the team.
Building marketing structures, leading strategy, aligning product and sales, and guiding brands through key growth stages.
That’s the experience I bring to the table.