GUSTAVO JAIMES LOPEZ
GLOBAL MARKETING & BRAND STRATEGY LEADER | BUILDING IMPACTFUL BRANDS
I am a Global Marketing & Brand Strategy Leader with over 10 years of experience driving brand growth, market expansion, and strategic repositioning for premium sports brands, especially in the cycling industry.
I specialize in:
STRATEGIC MARKETING LEADERSHIP
Crafting and implementing 360º brand strategies across retail, digital, media, PR and events.
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BRAND REPOSITIONING & GROWTH
Leading transformations that drive market differentiation and revenue growth.
PRODUCT STORYTELLING & GO-TO MARKET
Building compelling product narratives and launch strategies.
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FOR EMPLOYERS:
I bring executive leadership experience in global marketing management, brand transformation, and strategic partnerships with proven results in high-performance markets. If you seek a senior marketing leader to elevate your brand, I am ready to deliver impact.
FOR CONSULTING CLIENTS:
I offer strategic marketing consulting with a deep focus on the cycling industry, helping brands unlock their full potential through brand positioning, market research, and go-to-market strategies.
TRUSTED BY:
Specialized Bicycle Components
Mondraker Bikes
Pure Electric
Laverap
La Wash
Berria Bikes
Laundromat Brazil
SPECIALIZING IN:
Sporting Goods
Consumer Services
Retail
Sustainable Urban Mobility.
WHY PARTNER WITH ME?
I bring over 12 years of leadership experience driving brand growth and strategic marketing for global sports brands like Specialized, Mondraker, and Berria Bikes. My expertise lies in brand positioning, market differentiation, and product storytelling, delivering measurable results through strategies aligned with industry trends, including sustainability and authenticity.
I specialize in crafting tailored marketing strategies that strengthen brand identity and unlock growth opportunities in the competitive sports market. Let’s collaborate to create lasting value and elevate your brand.
LET'S CONNECT!
Ready to elevate your brand and drive results? Get in touch today!
+34 673 226 205