GUSTAVO JAIMES LOPEZ
STRATEGY, MARKETING &
BUSINESS DEVELOPMENT MANAGEMENT
With over 10 years' experience in business management, marketing and branding, I am a strategic thinker and visionary leader who has successfully planned and executed global strategies for iconic brands.
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BIOGRAPHY
Born in Argentina and of Spanish nationality, my career has been dedicated to business management and development, marketing management and strategy for iconic brands around the world.
I have spent most of my career in the sports and retail industries. My strongest areas of expertise are strategic marketing, sales and business development, especially for mid to high end brands looking to enter new markets or develop innovative products and markets. I excel at understanding customer needs, finding the essential connection between a brand's products and its consumers, ensuring the brand exceeds expectations and creates value for both the business and its customers.
I have extensive experience in leading marketing and sales teams, business and market development, long-term strategic plans, go-to-market plans, global campaigns, digital marketing, PR & media and sports marketing.
Latest campaigns
- New Bravo. The hardtail revolution - Berria bikes
- Why do we ride? New Belador Allroad - Berria bikes
- New Berria Mako. Emotional engineering - Berria bikes
- 20 years of winning - Mondraker bikes
- MS Mondraker Racing team - Mondraker bikes
- New Mondraker Grommy. Charge your imagination - Mondraker bikes
- New Mondraker Summum. Hot metal rides fast - Mondraker bikes
- New Crafty Carbon - Mondraker bikes
- New SuperFoxy Carbon 29. SuperEnduro meets the SuperFoxy! - Mondraker bikes
Latest publications in media
Cases to study
testimonials
Gustavo initiated the professionalisation of Mondraker's marketing and communication. A tireless worker who never gives up and keeps going despite the difficulties, restless and non-conformist, traits that have helped us not to take what is done for granted. In general, a good partner who transforms the complex into something simple and, of course, very technically competent.
Juan Pina
HR Director - Mondraker bikes
Gustavo is a dedicated and committed professional. He pursues his own goals and those of the company, always thinking strategically about the customer. During his time at Specialized Chile, he has been instrumental in positioning the brand in the market and developing initiatives with customers and POS that have helped to achieve the company's objectives.
Fernando Jaume
Managing Director - Specialized BC
In this day and age it is hard to find individuals with such a strong commitment and entrepreneurial spirit as Gustavo has. His versatile profile has positively contributed to raise brand awareness through the implementation of multiple activations, product launches and marketing campaigns, bringing Mondraker to the next level. He is constantly out of his comfort zone. From my personal experience, he could be a major asset to any sports-related organization.