MAIN EDUCATION

The core of my academic education has always been focused on business management, marketing and sales. I like to keep myself up to date, so I am constantly doing new masters, updating courses or reading new books.

MASTER DEGREE
DIGITAL
MARKETING
STRATEGY

PowerMBA Business School

-Understand which digital channels are most profitable for a business and how to optimise them to improve results.

-Understand the different stages of the funnel and be able to create useful strategies for each.

Be able to convert web traffic into conversions/sales.

-Master all the strategies and tools (Google Ads, Hotjar, Facebook Ads, etc.) needed to promote a brand and generate traffic and leads.

-Know all the specific digital tools to improve the customer experience by increasing web stickiness.

Spain | 2021

MASTER DEGREE
MARKETING & SALES MANAGEMENT

EAE Business School

BUSINESS INTELLIGENCE: Master the techniques and sources of information and explore the creation of an information system for marketing, sales and competitive intelligence. Analyse the market situation, define the different scenarios, identify the opportunities, develop the marketing strategy.

STRATEGIC VISION: Identify the opportunities, threats and possibilities for change in the company's environment, aligning the strategy with the possible sales scenarios. To study in depth the opportunities and risks associated with the new trends that appear every day and to adapt the company to the competitive environment.

MANAGEMENT SKILLS: Lead and motivate teams in a globalized and multicultural environment. Know how the marketing and sales departments should relate to the rest of the organisation in order to increase the value of the company.

Spain | 2012

BACHELOR DEGREE
B.B.A.
BUSINESS ADMINISTRATION

Aconcagua University

Theoretical and analytical knowledge necessary to fully understand the functioning of markets, firms and financial institutions, as well as the role of economic policy and its influence on the business sector and the economy itself.

High-level training in management, finance, business regulation, business innovation and leadership:

-Management and control of public or private enterprises

-Business administration and management

-Financial, accounting and tax consultancy

-Banking and insurance services

-Business risk analysis and planning

-Business management in product and service companies

-Expert in the marketing of products and services

-Auditing and monitoring of national and international companies

Argentina | 2005