You’ve built something real. Your brand is growing, your product is evolving, and the opportunities ahead are exciting.
But with growth comes complexity—and what once worked intuitively now needs structure, strategy, and coordination.
That’s where I come in. I help growing brands lay the marketing foundation they need to scale with clarity, confidence, and long-term competitiveness.
With the right structure in place, your marketing becomes more than a set of tasks—it becomes a driver of growth.
Strategic Marketing Planning
Define your goals. Build your roadmap. Align your brand.
Most growing brands have no shortage of ideas — but lack a clear direction. I help you cut through the noise, define what really matters, and build a strategic plan that connects brand, product, and sales.
Together, we define your positioning, value proposition, growth priorities, and key milestones.​
This isn’t a generic template — it’s a custom strategy grounded in your brand’s reality and ambition.
Outcome: Clarity, alignment, and a roadmap your team can follow.
Team Structure & Internal Training
Build a marketing team that actually works.
As your brand grows, you need more than freelancers or improvised roles. I help you define what roles you really need, how to structure your internal team, and how to onboard or upskill them. From hiring your first marketing lead to training your product or sales team on brand storytelling — I bring clarity to who does what and how.
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Outcome: A motivated, aligned, and capable team ready to deliver real marketing.
Campaigns, Launches & Events
Execution support that drives results — not just ideas.
I work side-by-side with your team on key moments: new product launches, global campaigns, retailer events, or ambassador activations. You get senior-level guidance, clear execution plans, and support across every step — from concept to rollout.
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Outcome: High-impact brand moments that connect with your audience and drive growth.
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OTHER SERVICES
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MARKETING MATURITY ASSESSMENT
I evaluate your brand’s current marketing setup to identify strengths, gaps, and immediate opportunities for growth. This diagnostic becomes the starting point for building a focused, structured plan.
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CONVERSION FUNNELS & SALES ALIGNMENT
I design real, measurable marketing funnels—integrated with your sales cycle—to capture, nurture, and convert leads more effectively. Every step is aligned with your business goals and tracked for performance.
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PROCESS, TOOLS, AND WORKFLOW IMPLEMENTATION
I implement the systems, workflows, and tools your team needs to execute better and faster. From planning tools to reporting dashboards, we build the operational side of marketing.
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BRAND ALIGNMENT ACROSS MARKETING, PRODUCT & SALES
We align your storytelling, product messaging, and sales tools to ensure every part of your business communicates the same value. This creates consistency across all customer touchpoints.
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TACTICAL MARKETING PROGRAMS & EXECUTION PLANNING
Beyond strategy and branding, I help translate goals into actionable marketing programs that generate tangible outcomes. Using holistic marketing mix planning, clear roadmaps, and tools like Asana, we drive coordinated execution.
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KPI FRAMEWORK, DASHBOARDS & MARKETING BUDGET CONTROL
I help you define the right KPIs, build marketing dashboards, and create budget-tracking systems. This allows you to measure performance, control spending, and ensure your marketing efforts drive real results.
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CUSTOMER SUCCESS & SUPPORT SYSTEMS
I help brands build structured, scalable Customer Success frameworks that reinforce loyalty, improve post-sale experience, and increase long-term brand trust.
This includes the implementation of ticketing systems, incident protocols, onboarding flows for B2B clients or retailers, and team structure with clear KPIs. I also integrate AI tools to streamline support operations and enhance the customer experience — adding value beyond the sale.
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Our Annual
Case study: Berria bikes
From national roots to a high-performance global brand
Berria Bikes set out to evolve from a respected national brand into a premium, high-performance player in the European cycling market. Over 18 months, the brand redefined its identity, aligned marketing, product, and sales, and built the internal structure needed to scale with confidence.
This case study explores the transformation behind Berria 2.0 — from customer segmentation and strategic planning to global campaigns, team building, and media visibility.
What Makes This Different​
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This is not agency work, and it’s not traditional consulting either.
It’s strategic, senior-level support built from real industry experience — made for cycling, urban mobility, and outdoor brands.
Key differences:
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Built for internal transformation. I don’t just execute campaigns — I help you build the structure, strategy, and team behind them.
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Senior-level, hands-on involvement. You work directly with someone who’s built marketing structures for top brands — not a junior consultant or account manager.
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Understanding of your world. I’ve worked inside brands like Specialized, Mondraker, Berria, and Pure — I understand your ecosystem, your customers, and your pressure points.
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Green marketing mindset, when needed. Although I’m not a sustainability consultant, I’ve completed specific training in sustainability and green marketing. I integrate this perspective into brand strategy and messaging—especially for brands looking to align with environmental values or communicate their purpose with integrity.
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Flexible, high-trust collaboration. Weekly sessions, async check-ins, strategic depth. Just like having a marketing director on your team — without the overhead.
Our Annual
Case study: Mondraker bikes
Defining a racing-driven, high-end mtb brand.
Mondraker had it all: racing DNA, disruptive design, and a loyal community of riders who live for performance. What it needed was direction — a strategy that could unify its vision, elevate the brand, and turn passion into growth.
We defined a new positioning around high-performance mountain bikes for riders who push their limits — built with exclusive technologies, proven on World Cup podiums, and powered by a global sport marketing strategy.
From product portfolio and brand storytelling to customer experience and international campaigns, the strategy aligned every touchpoint with the soul of the brand: racing at heart, innovation by nature, and a cult-like following across the MTB world.
Expert Partner Network​
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Trusted specialists. Curated for impact.
When needed, I collaborate with senior experts — former marketing and product directors from top cycling and outdoor brands. This trusted network allows me to scale execution without compromising quality or focus.
Areas covered:
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Product development
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Campaigns & go-to-market strategy
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Retail & in-store experience
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PR, media, tech, and AI integration
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Digital project execution (B2B platforms, websites, ecommerce)
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Graphic design & brand identity
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Photography and filmmaking
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AI-powered tools for customer service and operations
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Remote workforce solutions (external staff provided on a monthly fee basis)
You don’t have to manage multiple suppliers. I bring the right experts when you need them — aligned with your goals and fully integrated into the project.
Our Annual
Case study: Pure Electric
Pure electric: building brand presence from scratch in a crowded market
In 2021, Pure Electric entered the Spanish market with a bold vision for sustainable urban mobility—but zero brand recognition. Tasked with launching the brand locally during the pandemic and amidst fierce competition from established giants like Xiaomi, El Corte Inglés, and Fnac, I led the full go-to-market strategy.
From defining positioning and brand messaging to building omnichannel acquisition funnels, I helped shape Pure Electric’s presence through retail and digital. The result? A clear brand narrative, highly targeted buyer personas, and a strong foundation for long-term growth—laying the groundwork for what is now one of Europe’s key players in e-mobility.
Let's connect.
If you’re ready to move from improvisation to strategy, and build a solid marketing foundation for long-term growth — I’m here to help.
Get in touch and let’s talk about how we can take your brand to the next level.