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WILD ANIMALS

INDEPENDENT MARKETING SERVICES

-OUTDOOR SPORTS-

WE ARE NOT A TYPICAL
MARKETING AGENCY

We offer a consultancy service that acts as your external marketing team to support your marketing activities, from strategic project analysis and marketing management to partial or project-specific support

In this way, we offer companies the opportunity to rely on a senior external resource without the need to support it through an internal structure. An interim executive service on demand. We work as part of your business, co-ordinating with the rest of your marketing team and other departments. We also offer marketing agency services such as PR & media, campaign production, press event production, digital campaigns, advertising, etc. 

 

We are not only marketing specialists, we are professionals who have worked for years with the best brands in the industry, and we offer you our experience, knowledge and connections.

 

  • Marketing strategy development and implementation

  • Short, medium and long-term marketing planning and execution

  • Go-To Market strategy plans (GTM)

  • Market intelligence & research

  • Customer identification and targeting, customer journey, buyer personas

  • Tone of voice establishment and development

  • Marketing campaign management, analysis and optimisation

  • Marketing budget planning, management, execution and control

  • Content planning and creation

  • Specific channel optimization

  • Retail marketing strategy 

  • Digital marketing strategy (including PPC and paid social)

  • PR plan & services

  • Social media support

  • Copywriting support

  • Product development

  • Creative asset support (including art direction, photography, video and graphic design)

 

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HONEST MARKETING 

WE BELIEVE IN HONEST MARKETING, PROVIDING AN AUTHENTIC SERVICE THAT FOCUSES ON INSPIRING CUSTOMERS, TRANSFORMING THEM INTO LIFELONG FANS OF YOUR BRAND OR SERVICE. WITH OUR HUMAN-CENTRIC APPROACH, WE FOCUS ON YOU AND YOUR BUSINESS NEEDS, ENABLING YOU TO TRANSFORM YOUR VISION INTO REALITY. 

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CASE OF STUDY: BERRIA BIKES

Transformation from a National to Global High-Performance Brand

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GENERAL MANAGEMENT

Marketing Plans - Go-To Market Plans - Execution Plans - Roadmaps - Daily Planning & Coordination - Control - Reports - Budget: planning & administration - Global campaigns

STRATEGY & BRANDING

Internal Analysis - External Analysis - DAFO - Customer's behavior - Customer Journey - Buyer personas - Conversion funnels - Brand identity - Value preposition - General strategies

DIGITAL MARKETING

Digital Strategy - Website / B2B / B2C management - SEO - SEM - Google ads-  Adwords, Display - Nurturing - growth hacking - CMO - Analytics - Developments

SOCIAL MEDIA MARKETING

Social media strategy - Social media plan - Content strategy - Storytelling - Content Plan - Copywriting - Multimedia - Paid social media campaigns - Influencers

SPORT MARKETING

Pro athletes & pro teams - Global Ambassadors - Digital & Social media strategy - Content strategy - Sport marketing campaigns - Events - Media

RETAIL MARKETING

Retail marketing strategy - Storytelling - Customer experience - POP / POV / Displays - Branding & visual identity - Signage - Product exhibition - Activations - campaigns - Trainings

HOW WE DELIVER FOR YOU

WITH YOUR BUSINESS GOALS AT THE HEART OF OUR RELATIONSHIP, WE DELIVER REAL AND MEASURABLE RESULTS THROUGH FULL OR SPECIFIC SERVICES. 

 

WE CAN PROVIDE ONGOING COMPREHENSIVE LARGE-SCALE MARKETING AND BRAND CAMPAIGN SERVICES, AS WELL AS ASSISTANCE WITH TARGET MARKET EXPANSION, SPECIFIC PRODUCT LAUNCHES, PLUS INVALUABLE GLOBAL AND TERRITORY-SPECIFIC INSIGHT AND CONTACTS 

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Tropical Leaves

WE ARE WILD ANIMALS
OUR VALUES

Outdoor lovers. Nature is our natural environment, our source of inspiration, where we connect and recharge our energy, and therefore we care for and respect it.

 

Passionate about what we do. We understand that to make a real and effective marketing we have to feel what we are transmitting and be able to put ourselves in the shoes of your customers, understanding what they need, what they feel and what inspires them.  we are cyclists, trail runners, runners and swimmers and at the same time we are specialist outdoor marketers. We love this outdoor world, it's our lifestyle. 

 

Honest Marketing. we stand for a simple and authentic style of marketing, focused on inspiring and transforming customers into lifelong fans, a human, person-to-person marketing. people are the lanterns that light us up.

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OUR TEAM

WILD ANIMALS IS MADE UP OF WORLD-CLASS, EXPERIENCED EXPERTS IN THE LIFESTYLE AND OUTDOOR SPORTS INDUSTRIES, LED BY FOUNDER GUSTAVO JAIMES LOPEZ

GUSTAVO JAIMES LOPEZ

I am a senior marketer with more than 10 year’s experience leading marketing teams and developing successful brands for global companies in the sporting goods industry. I have worked as head of marketing for Mondraker, Specialized Bicycle Components, Scott Sports, Pure Electric, and Berria Bikes. I’m a keen trail runner, mountain biker, road biker, and swimmer. I love nature, embrace a healthy lifestyle, and am very conscious about the environment.

Portfolio & CV

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MARIA AGUSTINA BOSCHI

I am a digital marketing and sports marketing specialist. Over the last years I have worked in the digital marketing area developing different projects based on social media, SEO, Adwords, Google Ads and web pages. Currently I am an ambassador for Asics & Vitamin Well and a member of the Asics From Runners programme. I work as a consultant for Asics Europe in the area of sports marketing.I am addicted to outdoor sports, especially running, trail running & open water swimming.

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ARE ALSO WILD ANIMALS...

A TEAM OF EXPERT ART DIRECTORS, JOURNALISTS, COPYWRITERS, PROJECT MANAGERS, DIGITAL MARKETING & PPC EXPERTS, SOCIAL MEDIA MANAGERS, PRODUCT DESIGNERS, ARCHITECTS AND VISUAL MERCHANDISERS, SALES FORCES, TOP OUTDOOR INDUSTRY TALENT FROM AROUND THE WORLD.

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CONTACT US

BARCELONA - SPAIN 

+34 673 226 205

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